STYLE

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Is nostalgic without being stuck
Is feminine without the fluff
Is smart, layered, and a little self-aware

A little vintage. 
A little internet.
We love clean design, clever words, and cozy chaos.

We’re drawn to denim over sequins, playlists over algorithms, and conversations that last longer than a story slide.

TOO YOUNG TO BE OLD.
TOO OLD TO CARE WHAT'S TRENDING.

read the orgin story

I'M KATY

1978

WRITER, COACH AND LIFELONG MIX TAPE MAKER

I built Xennial Girl as a love letter to the women who grew up like me: half-analog dreamer, half- digital creator. Just trying to make sense of midlife without losing their spark.

I’ve spent years building businesses, raising kids, chasing balance, and collecting proof that we’re not too old to start over (again).

When I’m not writing or coaching, you’ll probably find me at my coffee shop, talking to my alpacas, or starting another project I swore I’d “wait until next season” to launch.

Welcome home, Xennial Girl.
You’re right on time.

FOUNDER

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katie vaughn

our

CONTRIBUTORS

Katie Vaughn is a writer and artist from Madison, Wisconsin. With degrees from UW–Madison and Stanford, Katie has worked as a writer, editor and blogger for magazines, newspapers and online publications, and especially loves writing about art, travel, homes and people. When not writing or painting, Katie is most likely walking with her dog, embarrassing her tweens or talking her husband into another trip.